Sex: Why We Love It and Why It’s Okay

Sex: it’s everywhere! From slacks to soda, the concept of sex is used in print, Internet and TV ads more than any other theme of everyday life. What’s so alluring about the idea of sex and sexy things that draws us to it like moths to a flame?

That is not a simple question to answer, unfortunately. There are so many factors that tie in with the concept of sexuality, there’s no one that can be identified. However, since sex is something all humans have in common, whether it’s the act or the urge to act, just about everyone can relate to the general concept. And when people relate to something, they are more likely to buy it or support it.

There’s also the allure of the “forbidden fruit” or taboo aspect. Humans want things that are considered no-no’s by society. We want to feel individualized and rebellious. Even though sex is way more widely visible in today’s world than it was even 10 years ago, there’s still a stigma attached to it. Sex is something people do behind closed doors; it’s secret. That’s another reason we react the way we do.

In this heat wave, many people are choosing to stay inside in the air conditioning. And, as in the wintertime, when folks are thrown together in such close company, many are heating up the bedroom. Sex is an important part of self-care, as it relieves stress, releases our natural painkillers (called endorphins), and generally elevates our mood. So no matter the reason you find yourself drawn to the concept of sex, keep in mind that it’s part of healthy self-care; and therefore, you are not a pervert for thinking about it!

Happy heat wave!

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